nuuly

Founded in 2019 in Philadelphia, Pennsylvania, Nuuly is a clothing rental subscription service owned by URBN, the parent company of Urban Outfitters, Anthropologie, and Free People. The platform was created to offer a more circular approach to fashion, allowing consumers to experiment with trends and discover new styles without the commitment of ownership. Nuuly provides a flexible monthly subscription that lets users rent six items from a vast catalog of over 300 brands, including URBN’s in-house labels, third-party designers, and one-of-a-kind vintage pieces.

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