nuxe

Founded in a small Parisian laboratory in 1990 by Aliza Jabès, a business school graduate with a passion for aromatherapy and phytotherapy, NUXE built its identity by merging nature with luxury. The brand’s name itself is a portmanteau of “Nature” and “Luxe,” reflecting its core philosophy of creating effective, botanically-based skincare with a sensorial, indulgent feel. Its breakthrough product, the iconic Huile Prodigieuse®, was launched in 1991 and quickly became a cult favorite. This multi-purpose dry oil, celebrated for its unique texture and evocative scent, established NUXE as a staple in French pharmacies.

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