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Los Angeles denim house known for its proprietary Lift Tuck® Technology and size-inclusive, figure-flattering fits.

ORIGIN

USA

PRICE TIER

mid

Founded in 2003 by Lisa Rudes Sandel, a fashion industry insider who sought to fill a gap in the market for jeans that flattered women with curves, NYDJ (formerly Not Your Daughter’s Jeans) revolutionized the denim market with its focus on fit over fleeting trends. Based in Los Angeles, the brand is best known for its proprietary Lift Tuck® Technology, a patented criss-cross panel design built into every pair to flatten the front and contour the back, promising a silhouette that allows customers to wear one size smaller.

Featured Items

Teresa Wide Leg Ankle Jeans in

Teresa Wide Leg Ankle Jeans in

$109.00

Denim Skirt in

Denim Skirt in

$49.98$71.40

Relaxed Drawstring Pull On Pants

Relaxed Drawstring Pull On Pants

$49.98$71.40

Barbara High Rise Flare Leg Jeans in

Barbara High Rise Flare Leg Jeans in

$129.00

Ami Skinny Jeans

Ami Skinny Jeans

$27.72$39.60

Barbara High Rise Bootcut Jeans

Barbara High Rise Bootcut Jeans

$41.58$59.40

Marilyn Straight Crop Jeans in

Marilyn Straight Crop Jeans in

$41.58$59.40

Teresa Wide Leg Corduroy Pants

Teresa Wide Leg Corduroy Pants

$119.00