Los Angeles denim house known for its proprietary Lift Tuck® Technology and size-inclusive, figure-flattering fits.
ORIGIN
USA
PRICE TIER
mid
Founded in 2003 by Lisa Rudes Sandel, a fashion industry insider who sought to fill a gap in the market for jeans that flattered women with curves, NYDJ (formerly Not Your Daughter’s Jeans) revolutionized the denim market with its focus on fit over fleeting trends. Based in Los Angeles, the brand is best known for its proprietary Lift Tuck® Technology, a patented criss-cross panel design built into every pair to flatten the front and contour the back, promising a silhouette that allows customers to wear one size smaller.