A Korean luxury skincare brand that merges advanced science and natural botanicals to target signs of aging.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in 1997 by South Korean conglomerate LG H&H, O HUI is a luxury beauty brand built on the philosophy that "nature and science meet." It pioneered the use of plant stem cell technology and cosmeceuticals in Korea, establishing a reputation for high-performance, science-backed skincare. The brand's mission is rooted in extensive gene-level research to develop exclusive, patented complexes that address specific skin concerns, particularly those related to aging. Core to its identity are signature ingredients like the 'Baby Collagen-Eye Complex' and Chiffon Ceramide Complex™, which are featured across its popular product lines such as Age Recovery, Miracle Moisture, and The First Geniture.