Swiss-Italian label known for artisanal silk kimonos and hand-printed garments that blend Asian heritage with modern design.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in 2017 by Marcella Boidi, OBIDI is a niche luxury label that bridges the gap between Italian sartorial tradition and Asian textile heritage. Born from Boidi’s extensive travels across the Middle East and Asia, the brand reimagines the timeless grace of the Japanese kimono through a contemporary, European lens. The collections are defined by their use of upcycled Italian silk and hand-printed fabrics, often sourced from small artisan families in India who employ ancient block-printing techniques using natural dyes.