oddli

Founded in 2020 by Stanford graduates Ellie Chen and Jensen Neff, Oddli is a Los Angeles-based sustainable fashion brand that has quickly captured a dedicated Gen Z following. Born from a school project researching fashion's waste crisis, the brand centers its production on deadstock fabrics and organic cotton. Oddli is best known for its signature "ColorGrids"—a patchwork technique that repurposes fabric scraps into vibrant, one-of-a-kind pieces—as well as its cult-favorite boxer shorts, customizable baby tees, and relaxed dinner party dresses. The brand's aesthetic is playful, colorful, and community-driven, designed as a "uniform to create in."

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