odi et amo
Italian womenswear brand known for its bold, glamorous style featuring statement prints, sequins, and stud embellishments.
ORIGIN
Italy
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Launched in 2010 by Mark Lamonaca, Odi et Amo is a contemporary Italian fashion brand that creates womenswear with a bold and glamorous character. The brand is rooted in a dynamic, trend-aware design approach, producing all of its garments in Italy. Its collections are defined by a mix of sporty-chic and high-glamour pieces, including mini dresses, graphic T-shirts, and tailored outerwear, often detailed with crystals, studs, and vibrant prints. The brand's name, translating to "I hate and I love," reflects a spirit of confident, expressive femininity.
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Odi Et Amo Brand Profile
A brand profile detailing the launch of Odi Et Amo in 2010 by Mark Lamonaca, highlighting its 'Made in Italy' roots and design ethos focused on rhinestone embellishments and graphic prints.
ODI ET AMO Collection Overview
A collection feature showcasing the brand's latest seasonal offerings, emphasizing its bold, trend-aware aesthetic and positioning within the contemporary fashion landscape.
ODI ET AMO Official Collection & Campaign
The brand's official campaign page featuring the Fall/Winter 2025/2026 collection, highlighting key pieces like rhinestone-embellished knitwear and tailored blazers that define its current creative direction.