odlo

Founded in Norway in 1946 by Odd Roar Lofterød Sr., Odlo began its journey by creating training apparel for ice skaters to withstand harsh conditions. The brand quickly established a reputation for innovation, inventing the first fully synthetic performance baselayer and pioneering the three-layer principle for optimal moisture management and temperature control. This focus on technical performance led to its adoption by numerous Olympic teams. Now headquartered in Switzerland, Odlo combines its Norwegian heritage with Swiss engineering to produce advanced apparel for running, cycling, hiking, and winter sports. Today, Odlo's core remains high-performance functional apparel, with its baselayers considered an industry benchmark. The brand is also known for material innovations like its odor-reducing 'Effect' technology and temperature-regulating fabrics. Committed to sustainability, Odlo has been a member of the Fair Wear Foundation for over a decade, produces a significant portion of its products in its own European facilities, and is increasing its use of recycled materials.