Indian denim brand known for its trendy, 90s-inspired streetwear styles like baggy and bootcut jeans.
ORIGIN
India
PRICE TIER
affordable
Founded in 2019 by the entrepreneurial couple Madina S Khan and Shahbaaz Khan, Off Duty is a contemporary Indian fashion brand that specializes in denim. The founders identified a gap in the Indian market for edgy, Pinterest-inspired denim trends and sought to bridge it by offering internationally relevant styles. The brand's design inspiration is rooted in past fashions, particularly the 90s, which is evident in their collections of mom jeans, dad jeans, and baggy silhouettes. Initially importing designs, the brand quickly transitioned to local manufacturing after seeing high demand.