off-white beauty

Launched in 2022 as the beauty extension of the influential fashion house, Off-White™ Beauty, also known as “PAPERWORK,” translates the late founder Virgil Abloh’s visionary ethos into a new medium. Conceived as “another canvas, another surface for human expression,” the line is a toolkit for creativity, designed to be genderless, ageless, and inclusive. The collection debuted with four “SOLUTION” fragrances, six “IMPRINT” face and body pigment crayons, and six “COLOR MATTER” nail polishes. Each product is crafted to be a vehicle for individuality, moving beyond conventional beauty standards.\n\nThe fragrances were developed in collaboration with renowned perfumers, taking inspiration from ‘90s nostalgia and natural elements. The makeup and nail polishes are inspired by street art and graffiti, with waterproof, smudge-proof formulas and stencils that encourage users to “tag” their own bodies. This approach aligns with Off-White’s broader cultural project of blurring the lines between luxury, streetwear, and art. The launch was a significant final project for Abloh, cementing his legacy of challenging industry norms and championing human potential.