American beauty brand known for its highly pigmented highlighters, long-lasting liquid lipsticks, and cruelty-free formulations.
ORIGIN
United States
PRICE TIER
mid
Founded in 1994 by esthetician and makeup artist Ofra Gaito and her husband David, OFRA Cosmetics began as a business-to-business supplier for cosmetology schools before expanding into a globally recognized direct-to-consumer beauty brand. Based in South Florida, the brand formulates and manufactures all of its products in-house, ensuring strict quality control and a commitment to 100% vegan and cruelty-free practices. OFRA is best known for its Liquid Baked Technology, which produces its signature blinding highlighters and highly pigmented, long-lasting liquid lipsticks.