oh baby!

Founded in 1994 by interior and clothing designer Mary Lauer, Oh Baby! is an upscale children's brand born from a desire for creative, comfortable apparel. After the birth of her twin boys, Lauer began creating hand-painted furniture and soft clothing that wouldn't irritate sensitive skin, which quickly evolved into a full-fledged business. The brand’s signature is its magical, whimsical style, expressed through handmade clothing, accessories, and nursery furnishings. Core items include soft rompers, detailed one-pieces, and tutu skirts, often embellished with charming details that evoke a fairytale quality.

See more