oilily

Founded in 1963 in the Netherlands by Willem and Marieke Olsthoorn, Oilily emerged from a desire to create joyful clothing that placed children at the center of the design process. The brand quickly disrupted the era's subdued childrenswear market with its virtuoso use of color, clashing patterns, and imaginative details like hidden pockets and embroidered motifs. In 1986, Oilily expanded its vibrant aesthetic into womenswear, catering to a free-spirited audience drawn to the brand's playful nonchalance and eclectic mix of cultural influences.

See more