A science-led hair care brand that created the bond-building category with its patented technology to repair damaged hair.
ORIGIN
USA
PRICE TIER
premium
Launched in a California garage in 2014, Olaplex revolutionized the hair care industry by inventing the bond-building category. The brand was conceptualized by Dean and Darcy Christal, who partnered with chemists Dr. Craig Hawker and Dr. Eric Pressly to create a novel, patented molecule, Bis-Aminopropyl Diglycol Dimaleate, that repairs broken disulfide bonds in the hair shaft. This breakthrough technology was designed to mitigate damage from chemical services like coloring and bleaching, heat styling, and environmental stressors. Initially an exclusive three-step system for salon professionals, Olaplex quickly gained a cult following among top colorists and their celebrity clients, building its reputation on tangible results.