South Korean beauty retailer known for its vast curation of K-beauty trends and accessible skincare innovations.
ORIGIN
South Korea
PRICE TIER
affordable
Founded in 1999 in Seoul, Olive Young is South Korea’s dominant health and beauty retailer, widely recognized as the premier incubator and global gateway for K-beauty trends. Operating as a trend-driven curation platform, the brand offers an expansive assortment of skincare, makeup, and wellness products, ranging from accessible indie labels to its own private brands like Bioheal BOH and Colorgram. Olive Young is celebrated for its hyper-responsive merchandising, frequently rotating its stock to reflect the latest viral ingredients—such as PDRN and centella—and innovative formats like foam-texture masks and at-home beauty tech.