olivia rubens

Founded in 2020 by Canadian designer Olivia Rubens, her eponymous label operates between the UK and Canada, merging maximalist knitwear with radical sustainability. A graduate of the London College of Fashion, Rubens roots her aesthetic in dark humor, 18th-century Rococo influences, and non-conformist attitudes. The brand is celebrated for its sculptural, tactile knitwear that incorporates upcycled materials, vintage crochet lace, and unconventional objects like repurposed kitchenware and empty shampoo bottles.

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