British label known for its dopamine-inducing rainbow sequins, pastel gradients, and joyful, feminine silhouettes.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded by Central Saint Martins graduate Olivia Rubin, this British label is the sartorial equivalent of a sugar rush, celebrated for its unapologetic approach to "dopamine dressing." After a brief hiatus, Rubin relaunched the brand in 2017 from her dining room table, quickly gaining viral traction on Instagram with her signature rainbow sequin skirts. The aesthetic is unabashedly feminine and playful, defined by candy-colored pastel gradients, bold stripes, and nostalgic silhouettes that often feature oversized collars and pearl embellishments.