London-based label subverting classic menswear with a queer lens on utilitarian and technical design.
ORIGIN
United Kingdom
PRICE TIER
luxury
Olly Shinder founded his eponymous label in 2022 after graduating from Central Saint Martins, quickly gaining recognition for his conceptual yet functional approach to menswear. A London native, Shinder’s design philosophy was shaped by formative internships at Celine under Phoebe Philo and the Berlin-based collective GmbH, as well as a placement with Swedish workwear brand Snickers. This unique background informs his signature style, which merges the protective, pragmatic language of utility garments with a sensitive, queer sensuality. The brand is known for reframing hypermasculine archetypes through innovative cuts and fabric choices, turning workwear into a medium for self-expression.