London-based label fusing Afghan heritage and Japanese craftsmanship through a 'Primitive Mode' aesthetic.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2018 in London, Omar Afridi is a menswear label that bridges the cultural and aesthetic divide between East and West. Originally established by Afghan designer Omar Afridi and now led by Japanese duo Hayate Ichimori (designer) and Jun Kikuta (creative director), the brand operates under the philosophy of "Primitive Mode." This concept explores the tension between raw, earthly textures and sharp, industrial modernity, resulting in garments that feel both ancient and futuristic.