omi

OMI is an Indian womenswear label founded in 2016 by mother-daughter duo Ruchi and Medha Malhotra, whose combined background in textiles and graphic design directly informs the brand’s focus on color, composition, and comfortable fabrics. Based in India, the brand is dedicated to creating simple, functional, and effortless apparel that celebrates diverse body types. OMI’s core philosophy centers on the idea that clothing should not ask the wearer to change, offering soft fabrics and gentle movement that prioritize ease without sacrificing elegance.

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