on

Founded in the Swiss Alps in 2010 by former professional athlete Olivier Bernhard and his friends David Allemann and Caspar Coppetti, On was born from a desire to revolutionize the sensation of running. The brand’s signature experience, described as “running on clouds,” is delivered through its patented CloudTec® technology. This innovation defines On’s unique approach to performance footwear. Initially embraced by elite runners, the brand's distinctive silhouette and technical appeal quickly crossed over into the lifestyle and fashion markets.

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