Macy's private label offering modern, versatile wardrobe classics designed for an inclusive and accessible approach to everyday style.
ORIGIN
USA
PRICE TIER
contemporary
Launched in August 2023, On 34th is a private-label fashion brand from Macy's, created to offer women a collection of modern wardrobe staples. The brand is the result of two years of extensive customer research, including over 100,000 online surveys, and was designed by women, for women, under the leadership of a former Target design director. The name itself is a nod to the iconic location of Macy's flagship New York City store, evoking a sense of American retail heritage.