once a day

Founded in 2015 by Karin Lundholm in Stockholm, Once A Day is a Swedish menswear label rooted in sophisticated minimalism and demand-driven production. The brand began with custom soft-tailored suits and has since evolved into a comprehensive lifestyle label offering versatile essentials designed to transition seamlessly from the boardroom to the beach. Once A Day’s core offerings include relaxed overshirts, camp collar shirts, linen trousers, and swimwear, all characterized by clean lines, natural shoulders, and a relaxed yet refined aesthetic. The ideal audience consists of modern professionals who appreciate understated elegance and effortless dressing.

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