only
Danish fashion brand focused on trend-led, accessible womenswear with a strong core in denim.
ORIGIN
Denmark
PRICE TIER
affordable
SPECIALIZATION
WOMEN
Founded in Denmark in 1995, Only is an international fashion brand for young women, operating under the successful Bestseller group. With denim as its lifeblood, the brand built its identity on providing accessible, trend-driven collections that resonate with a style-conscious, millennial audience. Its core offerings include a wide range of denim fits and washes, complemented by trend-forward apparel like dresses, tops, and outerwear that capture a casual, modern European style.
Featured Items
short-sleeve denim shirt
$204.00
Women‘s Casual Pants
$24.00$59.00
Women‘s Denim Pants
$39.00$44.00
Women‘s Straight Leg
$15.00$59.00
wrap-panel skort
$150.00
ONLNEW Emma tapered trousers
$162.00
distressed frayed shorts
$177.00
short-sleeve denim shirt
$204.00
Women‘s Casual Pants
$24.00$59.00
Women‘s Denim Pants
$39.00$44.00
Women‘s Straight Leg
$15.00$59.00
Learn More
About BESTSELLER USA
This official 'About Us' page provides a concise summary of the Bestseller company's founding in 1975 by Merete Bech Povlsen and Troels Holch Povlsen. It outlines the parent company's vision and portfolio, which includes the ONLY brand.
Bestseller (company)
This article provides a comprehensive history of the Bestseller group, founded by Troels Holch Povlsen in 1975. It establishes the foundational story of the parent company and identifies ONLY as one of its largest and most significant brands.
Our Brands: ONLY
This official brand page from the parent company, Bestseller, details the launch story of ONLY in 1995. It highlights the brand's origin as a denim-focused label and its evolution into a leading international fashion brand for young women.