Italian outerwear brand known for its reversible, colorful jackets and a design approach inspired by modern art.
ORIGIN
Italy
PRICE TIER
premium
Founded in 2016, OOF WEAR is an Italian fashion brand specializing in outerwear. The brand's identity is heavily influenced by art, with its name and logo inspired by a painting by artist Edward Ruscha. This connection to the art world is reflected in the brand's use of geometric shapes, bold colors, and clean, functional designs. OOF WEAR is designed for what it calls "innovators and creatives," targeting an urban-dwelling consumer who values both style and practicality.