Seoul-based label known for its rebellious, 90s-inspired designs and deconstructed approach to contemporary womenswear.
ORIGIN
South Korea
PRICE TIER
contemporary
Launched in 2020 by sisters Jiyoung and Boyoung Kim, Open YY is a Seoul-based fashion label that evolved from its original name, TheOpen Product. The brand captures a rebellious and casual-chic spirit, rooted in the aesthetics of the 1990s and 2000s. Known for challenging traditional fashion norms, Open YY creates womenswear and unisex pieces defined by asymmetrical cuts, irregular proportions, and unexpected details like exposed hems and cut-outs. Its collections feature soft knits, fluid silhouettes, and reinterpreted staples that blend streetwear sensibilities with a sophisticated, experimental edge.