Luxury beauty brand specializing in skincare-infused cosmetics formulated specifically for the unique undertones of Asian complexions.
ORIGIN
United States
PRICE TIER
luxury
SPECIALIZATION
WOMEN
Founded in 2019 by Yu-Chen Shih in Los Angeles, Orcé Cosmetics was born from the founder’s lifelong struggle to find complexion products that matched her Southeast Asian skin tone. Shih, who previously worked in diversity marketing, created the brand to address the beauty industry's historical oversight of Asian complexions, challenging traditional colorism and the mass-market approach to shade ranges.