A luxury beauty brand offering skincare-infused cosmetics specifically formulated for the diverse skin tones of Asian women.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2019 by Yu-Chen Shih, a marketing professional of Taiwanese and Malaysian descent, Orcé Cosmetics was born from her lifelong struggle to find foundation that matched her complexion. The Los Angeles-based brand directly addresses the unmet needs of Asian consumers, who have often been overlooked by both Western and traditional Asian beauty standards. Orcé’s core philosophy blends Eastern skincare wisdom with Western artistry, resulting in high-performance, skincare-makeup hybrids. The hero product, the Come Closer Serum Foundation, is infused with ingredients like Tahitian pearl extract to brighten, hyaluronic acid to hydrate, and the Chinese herb Evodia Rutaecarpa to improve skin texture. This focus on skin-first formulation is central to the brand's identity, with all products being dermatologist-tested, non-comedogenic, and cruelty-free.