Innovative fragrance house known for its alcohol-free, bi-phase "skin parfums" and mood-enhancing essential oil blends.
ORIGIN
USA
PRICE TIER
premium
Launched in 2024 by Bella Hadid, Orebella (pronounced *aura-bella*) reimagines perfume as a functional wellness ritual. Born from Hadid’s own sensitivity to traditional alcohol-based scents and her passion for essential oils, the brand pioneered the "skinification of fragrance"—a category-blurring approach that infuses scent with skincare benefits. The signature "shake-to-activate" bi-phase formula blends a nourishing, alcohol-free oil base (featuring snow mushroom and camellia oil) with mood-boosting essential oils and fine fragrance notes.