orebella
Innovative fragrance house known for its alcohol-free, bi-phase "skin parfums" and mood-enhancing essential oil blends.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
UNISEX
Launched in 2024 by Bella Hadid, Orebella (pronounced *aura-bella*) reimagines perfume as a functional wellness ritual. Born from Hadid’s own sensitivity to traditional alcohol-based scents and her passion for essential oils, the brand pioneered the "skinification of fragrance"—a category-blurring approach that infuses scent with skincare benefits. The signature "shake-to-activate" bi-phase formula blends a nourishing, alcohol-free oil base (featuring snow mushroom and camellia oil) with mood-boosting essential oils and fine fragrance notes.
Featured Items
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EXCLUSIVE: Bella Hadid Gives Celebrity Fragrances the Supermodel Twist With ‘Ôrebella
An exclusive industry interview detailing the strategic launch of Orebella, focusing on its alcohol-free bi-phase formula, retail partnership with Ulta Beauty, and Hadid's hands-on role in development.
Bella Hadid Gives Vogue A First Look At Her New Beauty Brand
A personal profile exploring Hadid's wellness journey, the influence of her Palestinian heritage on the brand's identity, and the specific 'skinification' concept behind the fragrance line.
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With Her New Fragrance Brand, Bella Hadid Is Becoming Her Own Muse
A deep dive into the creative direction of the debut collection, explaining the 'shake-to-activate' ritual and the specific childhood memories that inspired scents like 'Salted Muse' and 'Window2Soul'.
Bella Hadid Launches Fragrance Line: Ôrəbella
Coverage of the brand's debut targeting the Gen Z luxury consumer, highlighting the genderless appeal of the scents and the unique crystal-inspired packaging design.
Bella Hadid's Beauty Brand Orebella Explores the 'Skinification of Fragrance'
An analysis of the brand's positioning at the intersection of beauty and wellness, detailing the technical collaboration with fragrance houses Firmenich and Robertet.