London-designed brand known for its colorful, weather-resistant bags and backpacks made from recycled materials.
ORIGIN
United Kingdom
PRICE TIER
contemporary
ORI London is the US and Canadian counterpart to the British brand ROKA London, which was founded in 2016 by Brett and Emma Katz. The idea was sparked by a classic London downpour that soaked through a conventional backpack, leading to the creation of functional, weather-resistant, and durable bags. Launched in 2020 and named after the founders' first child, ORI London continues this mission, producing a range of backpacks, crossbody bags, and accessories designed for everyday use. The brand emphasizes a simple, sleek, and functional design, with a vibrant color palette being a key part of its identity.