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original retro brand

American apparel brand known for soft, vintage-feel tees with licensed collegiate and pop culture graphics.

ORIGIN

USA

PRICE TIER

contemporary

Founded in 1982, The Original Retro Brand is built on recreating the nostalgic comfort of a favorite well-worn t-shirt. The company specializes in exceptionally soft apparel, using unique garment-dyeing and softening techniques to achieve a signature vintage feel in its collections of t-shirts, sweatshirts, and headwear. The brand’s identity is defined by its extensive licensing partnerships, featuring a vast catalog of graphics from over 700 universities, iconic music acts like Pink Floyd and Def Leppard, and classic pop culture brands such as MillerCoors and General Motors.

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