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orly

Los Angeles-based heritage nail care brand known for inventing the French Manicure and its vegan, salon-grade formulas.

ORIGIN

United States

PRICE TIER

affordable

Founded in Los Angeles in 1975 by Jeff Pink, ORLY is a pioneering nail care brand that originated on Hollywood film sets. Pink famously created The Natural Nail Look—later known as the Original French Manicure—to help actresses seamlessly transition between wardrobe changes. This time-saving innovation cemented ORLY’s status as a foundational player in the beauty industry. Still family-owned and operated out of Los Angeles, the brand maintains strict control over its manufacturing process, ensuring high-quality, salon-grade performance.

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