New York-based label known for its seasonless, vintage-inspired statement pieces with a modern, feminine edge.
ORIGIN
USA
PRICE TIER
contemporary
Founded by Alana Johnson in New York City around 2015, Orseund Iris emerged as a digitally native brand, bypassing the traditional fashion calendar. Johnson, a self-taught designer, leveraged Instagram to create a direct dialogue with customers, building a cult following for her non-seasonal, vintage-inspired designs. The brand is known for its feminine and sometimes sporty aesthetic, creating pieces that are both delicate and powerful. Signature items that quickly gained 'It-girl' status include structured corsets, silk blouses, and versatile knitwear, famously worn by celebrities like Bella Hadid, Emily Ratajkowski, and Kylie Jenner.