Celebrity makeup artist-founded beauty brand known for its signature lip contouring products and Mexican-inspired ingredients.
ORIGIN
United States
PRICE TIER
premium
Founded in 2024 by celebrity makeup artist Etienne Ortega, Ortega Beauty is a California-based cosmetics brand rooted in its founder's Mexican heritage and extensive red-carpet experience. Ortega, known for his work with clients like Lana Del Rey and Christina Aguilera—which validates the brand's authority in creating timeless, Old Hollywood-inspired glamour—developed the line to make his signature lip contouring techniques accessible to a wider audience. The brand's core product lines focus heavily on the lips, featuring soft contour liners, hydrating lip oils, and high-shine glosses designed to create a sculpted, classic aesthetic.