oshun

Oshun Organics is a Virginia-based beauty brand founded in 2016 by Karrye Flowers, a trained social worker turned artisan formulator. The brand was born from a desire to create skincare free from synthetic chemicals, focusing instead on plant-based, cruelty-free, and ethically sourced ingredients. Its philosophy is deeply rooted in the culture of the African diaspora and the Yoruba religion, with the name referencing a deity of love and beauty. This inspiration is woven into the products, which often carry names from Yoruba and Igbo languages and come with affirmations to encourage mindfulness and self-care.

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