Brazilian lifestyle brand balancing a minimal, sporty design with a pioneering approach to sustainable materials and craftsmanship.
ORIGIN
Brazil
PRICE TIER
premium
Founded in 1989 by physician and sportsman Oskar Metsavaht, Osklen is a Brazilian brand that channels the lifestyle of Rio de Janeiro, harmonizing the contrasts between urban life and nature. It is recognized as a pioneer of the “new luxury” concept, which fuses a sophisticated, minimalist design with a deep commitment to sustainability. The brand is celebrated for its innovative use of “e-fabrics”—materials developed with social and environmental responsibility—such as pirarucu fish skin, organic cotton, and Amazonian jute. This approach not only defines its product philosophy but also supports local communities and the preservation of Brazilian biodiversity through its partner organization, Instituto-E.