A Swedish fashion brand known for its diverse, narrative-driven collections designed across its Paris, Stockholm, and Los Angeles ateliers.
ORIGIN
Sweden
PRICE TIER
contemporary
Launched by the H&M Group in 2013, & Other Stories is a fashion and beauty brand created for women to build their own expressive, personal style. The brand's unique creative approach is rooted in its three design ateliers in Paris, Stockholm, and Los Angeles. Each city's design team produces distinct collections that are sold alongside one another, offering a diverse range of aesthetics—from Parisian chic and Scandinavian minimalism to laid-back Californian cool—all under one roof. This allows the brand to present a fluid, multifaceted wardrobe rather than a single, prescriptive look.