French luxury-to-wear house known for its vibrant prints, noble materials, and contemporary approach to Parisian elegance.
ORIGIN
France
PRICE TIER
luxury
Founded in 2017 by self-taught fashion enthusiasts Patricia Bitton and Raphaël Riv, OUD Paris (often stylized as ØUD) is a French luxury-to-wear label that reimagines classic Parisian elegance. The brand's name is an anagram of "duo," reflecting the collaborative spirit between Bitton, a former personal shopper, and Riv, an art director. Together, they have established a "cool couture" aesthetic that balances timeless femininity with bold, contemporary details.