Shanghai-based luxury womenswear label known for its fluid draping, precise tailoring, and intellectually sensual designs.
ORIGIN
China
PRICE TIER
luxury
Founded in 2017 by designer Jingwei Yin, OUDE WAAG is a Shanghai-based womenswear label that has quickly gained a reputation as a rising force in Chinese luxury. Yin, who trained at Central Saint Martins and the Royal College of Art before working with Haider Ackermann and Hussein Chalayan, approaches design like a diary—an evolving record of human experience and intimacy. The brand is recognized for its intellectual and empathetic exploration of the relationship between the body, mind, and clothing, expressed through precise tailoring, fluid draping, and innovative textiles.