Munich-based heritage label known for its vibrant, high-quality knitwear and playful, European-chic aesthetic.
ORIGIN
Germany
PRICE TIER
premium
Founded in 1972 in Munich, Oui is a family-run German fashion house that bridges the gap between timeless European elegance and playful, contemporary design. Rooted in a textile heritage that dates back to the 1950s—when the Gottesdiener family originally launched the childrenswear label LaGotte—the brand evolved into its current form under the leadership of the third generation, Daniel Gottesdiener.