Inclusive body care brand known for its single-blade safety razor and challenging traditional beauty standards.
ORIGIN
USA
PRICE TIER
premium
Founded in 2015 by Karen Young, a first-generation Guyanese-American entrepreneur, OUI the People started as a mission to create a better shaving experience. Frustrated with the skin irritation caused by multi-blade razors and the beauty industry's narrow standards, Young launched the brand from her Brooklyn apartment with a signature single-blade safety razor. Initially named Oui Shave, the brand was renamed OUI the People to reflect its commitment to inclusivity for all genders, shapes, and skin concerns. The brand's philosophy rejects terms like "flawless" and "anti-aging," instead promoting a message of self-acceptance and celebrating skin as it is.