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Founded in 2013 in Oulu, Finland, by Petteri Lahtela, Kari Kivelä, and Markku Koskela, Oura is a pioneering health technology brand that has redefined the wearable market. Rooted in Nordic design principles, the brand seamlessly blends science and technology into a discreet, jewelry-like form factor. Oura is best known for its signature smart ring, which utilizes advanced sensors to continuously monitor biometrics, including heart rate, body temperature, and blood oxygen levels. The brand's core product line focuses on translating complex physiological data into actionable insights, particularly emphasizing sleep quality, stress management, and daily readiness.

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