Austin-based activewear brand known for its color-blocked "recreational" kits and "Doing Things" ethos.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2013 by Tyler Haney, Outdoor Voices (OV) disrupted the activewear market by championing "recreation" over "performance." Originally based in New York before finding its spiritual home in Austin, Texas, the brand became famous for its color-blocked "kits" and the "Doing Things" slogan, which encouraged activity for fun rather than competition.
$44.00
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