Activewear brand known for its 'Doing Things' philosophy and signature color-blocked recreational apparel.
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2014 by Tyler Haney, Outdoor Voices (OV) disrupted the activewear market by rejecting the industry’s performance-obsessed mentality in favor of a recreational, community-driven ethos. Based in Austin and New York, the brand is best known for its signature "Doing Things" motto and its color-blocked, textured apparel designed for fun rather than competition.
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$64.00
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$64.00

An in-depth profile covering founder Ty Haney's official return to the brand in 2025, detailing the new collection, the acquisition by Consortium Brand Partners, and her renewed vision for the 'Doing Things' ethos.

A recent interview discussing the brand's 2025 relaunch, the integration of Haney's community platform TYB, and the shift towards more fashion-forward, recreational product lines.

A definitive profile from the brand's peak growth era, capturing the original 'Doing Things' vision, the rejection of performance-obsessed activewear, and the early company culture in Austin.

A direct interview with the founder exploring the personal side of her return, the 'Doing Things' philosophy 2.0, and the strategic pivot back to community-led growth.
Business-focused coverage of Haney's return as founder and partner, outlining the operational changes, the role of new owners Consortium Brand Partners, and the strategy to stabilize the business.