outerknown

Founded in 2015 by 11-time world champion surfer Kelly Slater and designer John Moore, Outerknown was established with a total commitment to sustainability. Born from Slater’s desire to challenge the fashion industry's environmental and social impact, the brand's design is rooted in a coastal California aesthetic described as "clean, unadorned, and easy." Outerknown offers versatile, timeless staples for men and women, such as its signature Blanket Shirts, soft tees, and rugged outerwear. The brand's core philosophy centers on responsible action, from materials to manufacturing, and it was the first to achieve Fair Labor Association accreditation before selling a single product. A significant portion of its collection is made from preferred fibers like organic cotton, recycled materials, and hemp, with a goal to be 100% circular by 2030. This dedication extends to its "Outerworn" resale platform, which keeps garments in circulation. By combining a surf-culture ethos with a deep commitment to ethical production, Outerknown has become a leader in the sustainable fashion movement.