Gen Z-focused sports media and lifestyle brand offering athletic-inspired streetwear and basketball apparel.
ORIGIN
United States
PRICE TIER
mid
Founded in 2016 in Brooklyn, New York, by Dan Porter and Zack Weiner, Overtime began as a digital sports media company capturing high school basketball highlights and has since evolved into a massive lifestyle and apparel brand. Built by and for Gen Z, the brand operates its own sports leagues—including Overtime Elite (OTE) and OT7—and translates its digital dominance into a thriving merchandise business. Overtime’s apparel line features sport-forward streetwear, including graphic hoodies, mesh shorts, and compression gear, designed with athletic-inspired but lifestyle-ready silhouettes.