Los Angeles-based brand making tennis more inclusive by blending community events with versatile, court-to-street apparel.
ORIGIN
United States
PRICE TIER
contemporary
Founded in Los Angeles in 2019 by Woodie White, Oyster Tennis Club is a lifestyle brand and community platform built to diversify the culture of tennis. An extension of White’s travel-focused parent brand, Oyster Holdings, the club was created to counter the sport's traditional exclusivity by fostering a more inclusive, "basketball-style park culture" open to all. The brand organizes meetups at public courts, offering a welcoming space for new and experienced players to connect and play.\n\nThe brand’s apparel translates this mission into a tangible style, with collections of polos, shorts, and sweatshirts designed for seamless wear on and off the court. This blend of performance and lifestyle is highlighted by a significant collaboration with Swiss brand On for a special edition of The Roger Clubhouse Pro sneaker, a partnership that solidified Oyster Tennis Club's cultural influence and led to White's role as On's official tennis cultural attaché. Through both community engagement and design, the brand is reshaping the perception of tennis for a modern, culturally-aware audience.