London-based house fusing Mongolian cashmere heritage with architectural, minimalist design and sustainable sourcing.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2002 by Mongolian-born designer Oyuna Tserendorj, OYUNA bridges the rugged nomadic heritage of the Mongolian steppes with the sharp, architectural edge of London fashion. Tserendorj, who launched the brand to showcase the versatility of cashmere beyond traditional knitwear, has established a design language defined by "reductivist" aesthetics—sculptural silhouettes, fluid drapes, and a commitment to owning fewer, better things.