pace

Founded in 2017 by creative director Felipe Matayoshi, PACE is a Brazilian streetwear brand that evolved from handmade sneakers into a full ready-to-wear label. Drawing from Matayoshi’s Japanese-Okinawan and Brazilian roots, the São Paulo-based brand merges workwear concepts from both cultures into functional, iconic, and futuristic designs. The brand name, which translates to “rhythm,” reflects its approach to creating a complete lifestyle through apparel, accessories, jewelry, and objects.\n\nPACE is recognized for its strong design signatures, such as industrial-inspired steel cables and aluminum snaps that appear across its collections. Initially gaining traction for its meticulously crafted, limited-run sneakers, the brand has expanded to include a range of technical apparel, from tailored trousers to outerwear. It has cultivated a strong community following and secured high-profile collaborations with international brands like ASICS, New Balance, and Vans. In 2024, PACE opened its first flagship store in São Paulo, creating a physical hub that combines retail with cultural experiences like art installations and music events, further solidifying its position at the forefront of Brazil's contemporary fashion scene.