American clean beauty brand known for its accessible, 100% vegan, and cruelty-free skincare, fragrance, and cosmetics.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1996 in Portland, Oregon, by Brook Harvey-Taylor—who studied aromatherapy—and Billy Taylor, Pacifica Beauty is a pioneer in the accessible clean beauty space. The brand was built on a foundation of "compassionism," offering 100% vegan and cruelty-free products long before such standards became industry norms. Pacifica’s extensive portfolio spans skincare, color cosmetics, haircare, and fragrance, characterized by vibrant, eco-conscious packaging and natural, science-backed ingredients like vegan collagen and ceramides.